Year | 2022 |
Edition | First Edition |
Pages | XVIII+640 |
Size | 8.5 * 5.5 |
Binding | HARD BOUND |
ISBN | 978-81-953312-2-2 |
Bengali Almanac – An Uncharted Area of Indian Mass Communication
Original price was: ₹ 1,500.₹ 1,200Current price is: ₹ 1,200.
‘Bengali Almanac’ was hand-written on palm leaf at the early stage of civilization. The introduction of printing technology and the growing demand of almanac in the society ushered in a new route of investment for the investors. The rich men of the then society took the opportunity and the number of printed Bengali almanac increased rapidly. To be precise, it was the competitive attitude to reach out to the largest possible market among the publishers of Bengali almanac which prompted them to incorporate information from diverse fields along with the basic content in their publications. For a period of two hundred years the remarkable contribution of the publishers of Bengali almanac provide a rich repository of information relating to almost all aspects of human civilization along with many remarkable and interesting advertisements. But unfortunately these immensely useful materials pertaining to Indian communication system have not yet been explored properly. Such extremely important components remained ignored in writing the history of Indian mass communication system thus was incomplete and even unreliable. The present work is a unique attempt to explore the glorious role of Bengali almanac in shaping the very basis the Indian mass communication system which so far remained grossly neglected.
Foreword
Preface
Historical Background
Information on Agriculture in Bengali Almanac
Information on Industry and Industrial Development in Bengali Almanac
Information on Health Services in Bengali Almanac
Information on education in Bengali Almanac
Information on Transport System in Bengali Almanac
Information on Post and Telegraph Services in Bengali Almanac
Information on Registration and Stamp Revenue in Bengali Almanac
Information on Judiciary in Bengali Almanac
Information on Banking Services in Bengali Almanac
Information on Savings Schemes in Bengali Almanac
Information on Insurance Services in Bengali Almanac
Information on Various Taxes in Bengali Almanac
Information on Tourism in Bengali Almanac
Information on Different Wings of Print Media in Bengali Almanac
Information on Different Wings of Administration in Bengali Almanac
Information on Five-year Plans in Bengali Almanac
Information on Employment in Bengali Almanac
Information on Advertisements in Bengali Almanac
Information on General Awareness in Bengali Almanac
Summing-up and Some Conclusions
Annexure I: Indian currency of nineteenth century
Annexure II: Incomplete list of Bengali almanac published from Bengal
Annexure III: Photographs from different Bengali almanac
Dr. Nilay Kumar Saha
Nilay Kumar Saha, Associate professor, Department of Commerce & Management, MrinaliniDattaMahavidyapith, Kolkata, obtained his Ph. D degree from the University of Calcutta on Social Audit of Advertising in 1997.
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